Profile
An established fashion, beauty and lifestyle writer, with 10+ years' experience in editorial and marketing copywriting, editing and content strategy. My broad experience covers cross-channel marketing copywriting, long-form features writing, SEO-led online copy and creation and implementation of content, editorial and tone of voice strategy. I also have experience with still-life styling and photoshoot coordination.
I am currently available for freelance writing projects, with former clients including Thom Sweeney, Chinti & Parker and Matchesfashion. Please get in touch for more information.
My full CV and more information can be found on LinkedIn here.
Work
Currently Brand Copywriter for Clinique + Lab Series within The Estée Lauder Companies, I am solely responsible for shaping and guarding the brand TOV across all UK channels. This includes implementing an effective SEO-led editorial content strategy, while supporting online copy, paid and organic social content, CRM, press communications and special projects and events. This wide-ranging role covers everything from creating editorial strategies for key calendar moments to creating editorialised email copy and gallery copy for branded events and installations.
Prior to this, I was Features Writer at Matchesfashion, working across fashion, culture and travel features, alongside site-wide copy, special projects and ad-hoc marketing briefs such as seasonal press packs. I was also responsible for all womenswear email and push notification copy, helping to shape and evolve this key area of the business.
Previously, I also took on the role of Interim Shopping Editor also at Matchesfashion. This role encompassed still-life styling, monitoring product deliveries for upcoming shoots and features, and curating imagery for the womenswear homepage, meganavs and seasonal VIP lookbooks.
Prior to Matchesfashion, I was Womenswear Features Writer at Harvey Nichols, specialising in creating and editing womenswear, beauty and menswear features and email content. Before moving into editorial, I was a product writer at Net-A-Porter, then Harvey Nichols. Prior to this, throughout my studies, I interned at a number of publications including British Vogue, Sunday Times Style and ASOS Magazine.
Skills
- Experience with integrated CMS systems, specifically Contentful and Drupal.
- Gathering and analysing performance stats across Google Analytics and Adobe Analytic.
- Confident in sourcing and conducting feature interviews with industry figures for print and digital publications.
- Selecting, co-ordinating and styling key products for in-house, still life shoots.
- Confident in long-form feature copywriting, alongside shorter marketing and product copywriting and social media copy.
- Experience working closely with luxury labels on sponsored content and brand partnerships.
- Confident in creating customer-facing content for multi-brand retailers, with an overarching focus on commerciality.
- A meticulous eye for detail when both writing and editing copy.